SEO, search engine optimization, is where the most effective marketing takes place today.
SEO is the fast paced future of marketing, offering this in high schools will soon just be another staple in the curriculum. Offering an internet marketing class prepares students to be able to understand and utilize marketing techniques and strategies right out of high school.
The ability to build professional web presence for businesses and establish an online marketing strategy that will utilize keywords to increase page rankings and provide valuable information to draw in more customers is an amazing skill to gain from high school. Schools need to keep advancing students to be more prepared for the future.